Customer Analytics
01
Customer Acquisition Analysis
This analysis focuses on using customer lifetime value (CLV) forecasts to efficiently allocate multichannel marketing money (eg. Ad optimization), and altering strategies such as ad expenditure, and finally, planning and optimizing marketing budgets by acquisition channels and key consumer-facing channels.
02
Customer Retention Analysis
This analysis focuses on predicting churn and identifying the causes of churn. By identifying the major causations of churn for various customer segments, companies can improve their retention rates.
03
Strategic Development Analysis
This analysis focuses on aggregating customer-level forecasts to the firm level for more comprehensive financial forecasts, leveraging customer lifetime value to make business decisions that yield sustainable and longer-term profitable growth.